E-commerce is growing by leaps and bounds in Latin America. According to Fitch Solutions consulting, e-commerce will increase 11% per year through 2022, reaching 87 billion dollars in total sales by the end of this period. Nonetheless, certain variables could cloud this promising horizon unless investors keep a wary eye on them. The main obstacles are insufficient logistics infrastructure, politico-economic volatility, and a thicket of tariffs and bureaucracy. Even so, the region has potential, encouraging a giant like Amazon to set up shop here, joining regional businesses Mercado Libre and Lineo.